Tech for the Increasing Baby Boomer Population

Technology can be complex and result in disengagement of products.

As the baby boomer population continues to grow to be one of our largest population segments, providing simple products can be a real benefit for increasing product engagement.

In addition, half of the nearly 76 million boomers in the U.S. are experiencing some degree of hearing loss, and very few are doing anything about it. Hearing loss due to aging can be in the upper frequency range, 2kHz to 20kHz.

The new Sondare Megaphone addresses these problems by providing a very simple to use, sound enhancement phone case currently for the iPhone 6s, 7 and 8. It utilizes passive acoustics to increase the sound output of the phone and also directs the sound towards the listener. It does this without batteries, wires or Bluetooth connections. The sound enhancement is emphasized in the same frequency range as experienced with hearing loss, 2kHz and above.

This simple solution allows the senior population to be more engaging with mobile devices. It allows them to hear audio alerts for phone calls, text and email, easier to hear telephone calls with family and friends and enjoy video streaming anywhere, anytime.

I invite you to share our passion for sound and use of simple technology by trying the Sondare Megaphone. You can find more information and purchase one in your choice of three great colors on sondareproducts.com.